I don`t know what you think, but I always enjoy watching Heineken commercials.
I think it`s not only the idea of video, but also really good music.
Everything combines so well that I never change the channel when I see them :)
I remember that I fell in love at once in this one!
Although it was a long time ago I still like this silly song.
"The Date" with Jan Pehchan Ho - Mohammed Rafi, Gumnaam Song.
In 2011 heineken launched commercial with song of The Asteroid Glaxy.
Then heineken decided to go towards electro-house-club music. The Audrey Napoleon is the main star in their newest commercial with song "My Sunrise" :)
Well at first sight you may think that this song is a bit messy - there is so many different sounds in one track and so many changes are going through that 4 minutes. But after a few times you can hear that everything is well planned and it fits smoothly together ;) I`m not in love with that one but surely I really like to listen to it. Also, it reminds mi this heineken advertisment all the time.
I hope you will be as excited about that pieces of music as I was for the first time ;)
I suppose that the secret of good commercial is great music and fine idea!